Vitalité as a Company

At Vitalité, we strive to create advertising campaigns that can appeal to the widest target audience possible. We do this by using every day settings and scenarios for the adverts, which in turn makes the viewers relate to the situations presented by the characters, therefore the viewer is more likely to become interested in the product. This is because they feel that it would fit well into their every day life. Our way of advertising is different to those of similar companies, which makes us stand out. Today's society seems to be fixated on becoming the media's idea of perfection, however we want to challenge what should be seen as perfect as we feel this appeals to a wider audience.

Logo Designs

Initial Poster Mock Ups

Billboard Campaign- M&S

We have chose to look at M&S winter billboard campaign as we felt they are successful.

The Daily Mail- Battle of the Sexes

The ad for the Daily Mail shows a battle between men and women. It is set up as a war type scene and shows the 2 genders fighting eachother with stereotypical objects.

Vodafone

This vodafone ad shows again how the male and female are in competition with eachother using their phones to annoy eachother. This also links really well with our idea of how men and women are always wanting to better eachother. Which in our advert we will show the woman bettering the man.

Superdrug

We thought about what adverts use men and women in different ways.
The new superdrug advert was one of these:
http://www.superdrug.com/take-another-look/page/takeanotherlook/



Superdrug have chosen Joanna Page as the new face of their campaign, along with this they have made a new tv advert. It shows both the male and female getting ready before they wake up to eachother. Throughout the ad there is a constant contrast between the male and female characters, both are using different products and pick them from different places. The male takes his products from a bag,which looks quite jumbled, which shows he isnt organized whereas the female character has all hers in a cupboard in the bathroom, neatly lined up on the shelves. This shows she is organized and ready for the day ahead,this could be quite a traditional representation.
We felt this advert linked well with our campaign as it shows throughout the competition between the 2 characters.

The Making of the Ad:


We thought the making of this advert was useful as it showed how the advert was made from scratch and what processes they had to go through.

Research

Following 'The Brand Is Me' idea, we wanted to incorporate the roles of men and women in todays society and how they are always in competition with eachother. We wanted to specifically focus on women and how we wanted to portray them in a better light to men.
At first we thought about ideas of how women could be shown in a more dominant way to men- for example it could be as simple as using an object that shows they are better than men in comparison, or it could be their roles in the workplace and how the womans is better. Another way could be just the everyday running of men and womens lives and how the woman copes better with certain situations then the man.

We are VITALITE, a production company who have been asked to create an advert with the title of 'The Brand Is Me'. We hope to create a successful advert that will please our clients. We are going to use this blog to showcase part of our research that we have found on the internet.