Vitalité as a Company

At Vitalité, we strive to create advertising campaigns that can appeal to the widest target audience possible. We do this by using every day settings and scenarios for the adverts, which in turn makes the viewers relate to the situations presented by the characters, therefore the viewer is more likely to become interested in the product. This is because they feel that it would fit well into their every day life. Our way of advertising is different to those of similar companies, which makes us stand out. Today's society seems to be fixated on becoming the media's idea of perfection, however we want to challenge what should be seen as perfect as we feel this appeals to a wider audience.