Superdrug

We thought about what adverts use men and women in different ways.
The new superdrug advert was one of these:
http://www.superdrug.com/take-another-look/page/takeanotherlook/



Superdrug have chosen Joanna Page as the new face of their campaign, along with this they have made a new tv advert. It shows both the male and female getting ready before they wake up to eachother. Throughout the ad there is a constant contrast between the male and female characters, both are using different products and pick them from different places. The male takes his products from a bag,which looks quite jumbled, which shows he isnt organized whereas the female character has all hers in a cupboard in the bathroom, neatly lined up on the shelves. This shows she is organized and ready for the day ahead,this could be quite a traditional representation.
We felt this advert linked well with our campaign as it shows throughout the competition between the 2 characters.

The Making of the Ad:


We thought the making of this advert was useful as it showed how the advert was made from scratch and what processes they had to go through.