Research

Following 'The Brand Is Me' idea, we wanted to incorporate the roles of men and women in todays society and how they are always in competition with eachother. We wanted to specifically focus on women and how we wanted to portray them in a better light to men.
At first we thought about ideas of how women could be shown in a more dominant way to men- for example it could be as simple as using an object that shows they are better than men in comparison, or it could be their roles in the workplace and how the womans is better. Another way could be just the everyday running of men and womens lives and how the woman copes better with certain situations then the man.